study

The Unconscious Consumer: Effects of Environment on Consumer Behavior

The Unconscious Consumer: Effects of Environment on Consumer Behavior: In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit. Evidenzgrad C, Risk of Bias unclear.

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Quelle

Autor:innen: Ap Dijksterhuis, Pamela K. Smith, Rick B. van Baaren, Daniël Wigboldus

Jahr: 2005

Journal/Quelle: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp1503_3

APA-Quelle

Dijksterhuis, A., Smith, P. K., Baaren, R. B. v., & Wigboldus, D. (2005). The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology. https://doi.org/10.1207/s15327663jcp1503_3

Zitationen laut Paper-Korpus: 515

Forschungsfrage / Summary

In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit.

Methode und Evidenzqualität

Studientyp: Studie

Risk of Bias: unclear

Evidenzgrad: C

Key Findings

Evidence-Fill Queue: Findings werden aus Volltext, Abstract und Review-Notizen konsolidiert.

Effektgrößen / Outcomes

Evidence-Fill Queue: Effektgrößen und Outcomes werden aus Volltext-Extraktionen priorisiert.

Conversion-Implikationen

Evidence-Fill Queue: Conversion-Implikationen werden nur ausgespielt, wenn Mechanismus, Kontext und Messgröße ableitbar sind.

Limitationen

Evidence-Fill Queue: Limitationen werden aus Risk-of-Bias-, Sample- und Methodikfeldern ergänzt.

Verknüpfte Konzepte

Unterstützte Claims

- In-Store-Interventionen wie Platzierung, Hinweise, Defaults oder Choice Architecture können Kaufentscheidungen in Richtung bestimmter Produkte verschieben.

FAQ

Worum geht es in dieser Studie?

The Unconscious Consumer: Effects of Environment on Consumer Behavior: In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit. Evidenzgrad C, Risk of Bias unclear.

Welche Evidenz wird genutzt?

Die Seite nutzt Claims, Studien, Use Cases und Quellen aus dem SurrealDB Knowledge Graph der Conversion-Psychologie-Wissensbasis.

Ist die Ausgabe auf Deutsch verfügbar?

Ja. Alle menschenlesbaren Inhalte und Agent-Ausgaben sind standardmäßig deutsch.