--- title: "The Unconscious Consumer: Effects of Environment on Consumer Behavior" url: "https://conversion.stevebaka.de/studien/10-1207-s15327663jcp1503-3/" type: "study" language: de-DE description: "In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit." --- # The Unconscious Consumer: Effects of Environment on Consumer Behavior > The Unconscious Consumer: Effects of Environment on Consumer Behavior: In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit. Evidenzgrad C, Risk of Bias unclear. ## Quelle Autor:innen: Ap Dijksterhuis, Pamela K. Smith, Rick B. van Baaren, Daniël Wigboldus Jahr: 2005 Journal/Quelle: Journal of Consumer Psychology DOI: 10.1207/s15327663jcp1503_3 APA: Dijksterhuis, A., Smith, P. K., Baaren, R. B. v., & Wigboldus, D. (2005). The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology. https://doi.org/10.1207/s15327663jcp1503_3 Zitationen laut Paper-Korpus: 515 ## Forschungsfrage / Summary In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit. ## Methode und Evidenzqualität [Studien](/studien/)typ: Studie Risk of Bias: unclear Evidenzgrad: C ## Key Findings Evidence-Fill Queue: Findings werden aus Volltext, Abstract und Review-Notizen konsolidiert. ## Effektgrößen / Outcomes Evidence-Fill Queue: Effektgrößen und Outcomes werden aus Volltext-Extraktionen priorisiert. ## Conversion-Implikationen Evidence-Fill Queue: Conversion-Implikationen werden nur ausgespielt, wenn Mechanismus, Kontext und Messgröße ableitbar sind. ## Limitationen Evidence-Fill Queue: Limitationen werden aus Risk-of-Bias-, Sample- und Methodikfeldern ergänzt. ## Verknüpfte Konzepte - [Default Effect](/konzepte/default-effect/) - [Framing Effect](/konzepte/framing-effect/) ## Unterstützte Claims - [In-Store-Interventionen wie Platzierung, Hinweise, Defaults oder Choice Architecture können Kaufentscheidungen in Richtung bestimmter Produkte verschieben.](/claims/in-store-interventions-can-shift-food-purchases/) ## FAQ ### Worum geht es in dieser Studie? The Unconscious Consumer: Effects of Environment on Consumer Behavior: In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit. Evidenzgrad C, Risk of Bias unclear. ### Welche Evidenz wird genutzt? Die Seite nutzt Claims, Studien, Use Cases und Quellen aus dem SurrealDB Knowledge Graph der Conversion-Psychologie-Wissensbasis. ### Ist die Ausgabe auf Deutsch verfügbar? Ja. Alle menschenlesbaren Inhalte und Agent-Ausgaben sind standardmäßig deutsch. ## Quellen - Dijksterhuis, A., Smith, P. K., Baaren, R. B. v., & Wigboldus, D. (2005). The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology. https://doi.org/10.1207/s15327663jcp1503_3 [Quelle öffnen](https://doi.org/10.1207/s15327663jcp1503_3) ## JSON-LD ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebSite", "@id": "https://conversion.stevebaka.de/#website", "url": "https://conversion.stevebaka.de", "name": "conversion.stevebaka.de", "description": "Deutschsprachige Wissensbasis und Audit-Plattform für evidenzbasierte Conversion-Psychologie.", "publisher": { "@id": "https://conversion.stevebaka.de/#organization" } }, { "@type": "Organization", "@id": "https://conversion.stevebaka.de/#organization", "name": "conversion.stevebaka.de", "url": "https://conversion.stevebaka.de", "parentOrganization": { "@id": "https://stevebaka.de/#organization" }, "sameAs": [ "https://stevebaka.de" ] }, { "@type": "Person", "@id": "https://conversion.stevebaka.de/autoren/steve-baka/#person", "name": "Steve Baka", "url": "https://conversion.stevebaka.de/autoren/steve-baka/", "sameAs": [ "https://stevebaka.de" ], "jobTitle": "Conversion- und AI-Infrastructure-Berater", "knowsAbout": [ "Conversion-Psychologie", "Verkaufspsychologie", "Behavioral Science", "GraphRAG", "SurrealDB", "D-A-CH Conversion Optimierung" ] }, { "@type": "WebPage", "@id": "https://conversion.stevebaka.de/studien/10-1207-s15327663jcp1503-3/#webpage", "url": "https://conversion.stevebaka.de/studien/10-1207-s15327663jcp1503-3/", "name": "The Unconscious Consumer: Effects of Environment on Consumer Behavior", "description": "In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. 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Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit. Evidenzgrad C, Risk of Bias unclear. Quelle. Autor:innen: Ap Dijksterhuis, Pamela K. Smith, Rick B. van Baaren, Daniël Wigboldus Jahr: 2005 Journal/Quelle: Journal of Consumer Psychology DOI: 10.1207/s15327663jcp1503 3 APA: Dijksterhuis, A., Smith, P. K., Baaren, R. B. v., & Wigboldus, D. (2005). The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology. https://doi.org/10.1207/s15327663jcp1503 3 Zitationen laut Paper Korpus: 515 Forschungsfrage / Summary. In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit. Methode und Evidenzqualität. Studientyp: Studie Risk of Bias: unclear Evidenzgrad: C Key Findings. Evidence Fill Queue: Findings werden aus Volltext, Abstract und Review Notizen konsolidiert. Effektgrößen / Outcomes. Evidence Fill Queue: Effektgrößen und Outcomes werden aus Volltext Extraktionen priorisiert. Conversion Implikationen. Evidence Fill Queue: Conversion Implikationen werden nur ausgespielt, wenn Mechanismus, Kontext und Messgröße ableitbar sind. Limitationen. Evidence Fill Queue: Limitationen werden aus Risk of Bias , Sample und Methodikfeldern ergänzt. Verknüpfte Konzepte. Default Effect Framing Effect Unterstützte Claims. 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