In-Store-Interventionen wie Platzierung, Hinweise, Defaults oder Choice Architecture können Kaufentscheidungen in Richtung bestimmter Produk

Was sagt dieser Claim aus?

Visueller Evidence Graph

Wie stark ist die Evidenz?

Welche Konzepte hängen daran?

• Default Effect

• Framing Effect

Welche Studien stützen oder priorisieren den Claim?

• Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review.: Evidenzgrad B, Risk of Bias Unclear, DOI: 10.1016/j.tele.2022.101839.

  APA-Quelle

  Tyrväinen, O., & Karjaluoto, H. (2022). Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review. Telematics and informatics. https://doi.org/10.1016/j.tele.2022.101839

  Wichtig: The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID-19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers' attitudes, the moderating effects of COVID-19, and control variables. The meta-analysis presents data derived from 50 independent samples with a sample size of 20,538 respondents. Selected determinants were identified as triggers for online grocery purchase intentions, and perceived usefulness and consumer attitude were identified as important mediators between determinants and intentions. The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions.

• Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and Meta-Analysis.: Evidenzgrad A, Risk of Bias Unclear, DOI: 10.1111/jne.12384.

  APA-Quelle

  Slapø, H., Schjøll, A., Strømgren, B., Sandaker, I., & Lekhal, S. (2021). Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and Meta-Analysis. Foods (Basel, Switzerland). https://doi.org/10.1111/jne.12384

  Wichtig: Grocery stores are important settings to promote healthier food and beverage choices. The present paper aims at reviewing the effectiveness of different types of in-store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In-store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme-based review follows the preferred reporting items for systematic reviews and meta-analyses (PRISMA) data screening and selection. Thirty-six studies were included in the qualitative synthesis and 30 studies were included in the meta-analysis, representing 72 combinations of in-store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in-store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in-store interventions and targeting especially unhealthy products are needed.

• The Unconscious Consumer: Effects of Environment on Consumer Behavior: Evidenzgrad C, Risk of Bias Unclear, DOI: 10.1207/s15327663jcp1503_3.

  APA-Quelle

  Dijksterhuis, A., Smith, P. K., Baaren, R. B. v., & Wigboldus, D. (2005). The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology. https://doi.org/10.1207/s15327663jcp1503_3

  Wichtig: In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit.

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