--- title: "Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and M" url: "https://conversion.stevebaka.de/studien/10-1111-jne-12384/" type: "study" language: de-DE description: "Grocery stores are important settings to promote healthier food and beverage choices. The present paper aims at reviewing the effectiveness of different types of in-store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In-store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme-based review follows the preferred reporting items for systematic reviews and meta-analyses (PRISMA) data screening and selection. Thirty-six studies were included in the qualitative synthesis and 30 studies were included in the meta-analysis, representing 72 combinations of in-store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in-store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in-store interventions and targeting especially unhealthy products are needed." --- # Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and M > Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and Meta-Analysis.: Grocery stores are important settings to promote healthier food and beverage choices. The present paper aims at reviewing the effectiveness of different types of in-store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In-store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme-based review follows the preferred reporting items for systematic [reviews](/konzepte/social-proof/) and meta-analyses (PRISMA) data screening and selection. Thirty-six studies were included in the qualitative synthesis and 30 studies were included in the meta-analysis, representing 72 combinations of in-store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in-store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in-store interventions and targeting especially unhealthy products are needed. Evidenzgrad A, Risk of Bias unclear. ## Quelle Autor:innen: Helena Slapø, Alexander Schjøll, Børge Strømgren, Ingunn Sandaker, Samira Lekhal Jahr: 2021 Journal/Quelle: Foods (Basel, Switzerland) DOI: 10.1111/jne.12384 APA: Slapø, H., Schjøll, A., Strømgren, B., Sandaker, I., & Lekhal, S. (2021). Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and Meta-Analysis. Foods (Basel, Switzerland). https://doi.org/10.1111/jne.12384 ## Forschungsfrage / Summary Grocery stores are important settings to promote healthier food and beverage choices. The present paper aims at reviewing the effectiveness of different types of in-store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In-store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme-based review follows the preferred reporting items for systematic [reviews](/konzepte/social-proof/) and meta-analyses (PRISMA) data screening and selection. Thirty-six studies were included in the qualitative synthesis and 30 studies were included in the meta-analysis, representing 72 combinations of in-store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in-store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in-store interventions and targeting especially unhealthy products are needed. ## Methode und Evidenzqualität [Studien](/studien/)typ: Studie Risk of Bias: unclear Evidenzgrad: A ## Key Findings Evidence-Fill Queue: Findings werden aus Volltext, Abstract und Review-Notizen konsolidiert. ## Effektgrößen / Outcomes Evidence-Fill Queue: Effektgrößen und Outcomes werden aus Volltext-Extraktionen priorisiert. ## Conversion-Implikationen Evidence-Fill Queue: Conversion-Implikationen werden nur ausgespielt, wenn Mechanismus, Kontext und Messgröße ableitbar sind. ## Limitationen Evidence-Fill Queue: Limitationen werden aus Risk-of-Bias-, Sample- und Methodikfeldern ergänzt. ## Verknüpfte Konzepte - [Default Effect](/konzepte/default-effect/) - [Framing Effect](/konzepte/framing-effect/) ## Unterstützte Claims - [In-Store-Interventionen wie Platzierung, Hinweise, Defaults oder Choice Architecture können Kaufentscheidungen in Richtung bestimmter Produkte verschieben.](/claims/in-store-interventions-can-shift-food-purchases/) ## FAQ ### Worum geht es in dieser Studie? Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and Meta-Analysis.: Grocery stores are important settings to promote healthier food and beverage choices. The present paper aims at reviewing the effectiveness of different types of in-store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In-store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme-based review follows the preferred reporting items for systematic [reviews](/konzepte/social-proof/) and meta-analyses (PRISMA) data screening and selection. Thirty-six studies were included in the qualitative synthesis and 30 studies were included in the meta-analysis, representing 72 combinations of in-store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in-store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in-store interventions and targeting especially unhealthy products are needed. Evidenzgrad A, Risk of Bias unclear. ### Welche Evidenz wird genutzt? Die Seite nutzt Claims, Studien, Use Cases und Quellen aus dem SurrealDB Knowledge Graph der Conversion-Psychologie-Wissensbasis. ### Ist die Ausgabe auf Deutsch verfügbar? Ja. Alle menschenlesbaren Inhalte und Agent-Ausgaben sind standardmäßig deutsch. ## Quellen - Slapø, H., Schjøll, A., Strømgren, B., Sandaker, I., & Lekhal, S. (2021). Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and Meta-Analysis. Foods (Basel, Switzerland). https://doi.org/10.1111/jne.12384 [Quelle öffnen](https://doi.org/10.1111/jne.12384) ## JSON-LD ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebSite", "@id": "https://conversion.stevebaka.de/#website", "url": "https://conversion.stevebaka.de", "name": "conversion.stevebaka.de", "description": "Deutschsprachige Wissensbasis und Audit-Plattform für evidenzbasierte Conversion-Psychologie.", "publisher": { "@id": "https://conversion.stevebaka.de/#organization" } }, { "@type": "Organization", "@id": "https://conversion.stevebaka.de/#organization", "name": "conversion.stevebaka.de", "url": "https://conversion.stevebaka.de", "parentOrganization": { "@id": "https://stevebaka.de/#organization" }, "sameAs": [ "https://stevebaka.de" ] }, { "@type": "Person", "@id": "https://conversion.stevebaka.de/autoren/steve-baka/#person", "name": "Steve Baka", "url": "https://conversion.stevebaka.de/autoren/steve-baka/", "sameAs": [ "https://stevebaka.de" ], "jobTitle": "Conversion- und AI-Infrastructure-Berater", "knowsAbout": [ "Conversion-Psychologie", "Verkaufspsychologie", "Behavioral Science", "GraphRAG", "SurrealDB", "D-A-CH Conversion Optimierung" ] }, { "@type": "WebPage", "@id": "https://conversion.stevebaka.de/studien/10-1111-jne-12384/#webpage", "url": "https://conversion.stevebaka.de/studien/10-1111-jne-12384/", "name": "Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and M", "description": "Grocery stores are important settings to promote healthier food and beverage choices. 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The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in-store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. 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The present paper aims at reviewing the effectiveness of different types of in-store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In-store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme-based review follows the preferred reporting items for systematic reviews and meta-analyses (PRISMA) data screening and selection. Thirty-six studies were included in the qualitative synthesis and 30 studies were included in the meta-analysis, representing 72 combinations of in-store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in-store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in-store interventions and targeting especially unhealthy products are needed.", "inLanguage": "de-DE", "author": { "@id": "https://conversion.stevebaka.de/autoren/steve-baka/#person" }, "publisher": { "@id": "https://conversion.stevebaka.de/#organization" }, "mainEntityOfPage": { "@id": "https://conversion.stevebaka.de/studien/10-1111-jne-12384/#webpage" }, "datePublished": "2026-07-01", "dateModified": "2026-07-04", "citation": [ "https://doi.org/10.1111/jne.12384" ], "mentions": [], "text": "Efficiency of In Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real Life Grocery Stores: A Systematic Review and Meta Analysis.: Grocery stores are important settings to promote healthier food and beverage choices. The present paper aims at reviewing the effectiveness of different types of in store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme based review follows the preferred reporting items for systematic reviews and meta analyses (PRISMA) data screening and selection. Thirty six studies were included in the qualitative synthesis and 30 studies were included in the meta analysis, representing 72 combinations of in store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in store interventions and targeting especially unhealthy products are needed. Evidenzgrad A, Risk of Bias unclear. Quelle. Autor:innen: Helena Slapø, Alexander Schjøll, Børge Strømgren, Ingunn Sandaker, Samira Lekhal Jahr: 2021 Journal/Quelle: Foods (Basel, Switzerland) DOI: 10.1111/jne.12384 APA: Slapø, H., Schjøll, A., Strømgren, B., Sandaker, I., & Lekhal, S. (2021). Efficiency of In Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real Life Grocery Stores: A Systematic Review and Meta Analysis. Foods (Basel, Switzerland). https://doi.org/10.1111/jne.12384 Forschungsfrage / Summary. Grocery stores are important settings to promote healthier food and beverage choices. The present paper aims at reviewing the effectiveness of different types of in store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme based review follows the preferred reporting items for systematic reviews and meta analyses (PRISMA) data screening and selection. Thirty six studies were included in the qualitative synthesis and 30 studies were included in the meta analysis, representing 72 combinations of in store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in store interventions and targeting especially unhealthy products are needed. Methode und Evidenzqualität. Studientyp: Studie Risk of Bias: unclear Evidenzgrad: A Key Findings. Evidence Fill Queue: Findings werden aus Volltext, Abstract und Review Notizen konsolidiert. Effektgrößen / Outcomes. Evidence Fill Queue: Effektgrößen und Outcomes werden aus Volltext Extraktionen priorisiert. Conversion Implikationen. Evidence Fill Queue: Conversion Implikationen werden nur ausgespielt, wenn Mechanismus, Kontext und Messgröße ableitbar sind. Limitationen. Evidence Fill Queue: Limitationen werden aus Risk of Bias , Sample und Methodikfeldern ergänzt. Verknüpfte Konzepte. Default Effect Framing Effect Unterstützte Claims. 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The present paper aims at reviewing the effectiveness of different types of in-store interventions and how they impact sales of different product category in real grocery stores. Systematic search was conducted in six databases. In-store interventions were categorized according to the framework by Kraak et al. (2017) into one or more of eight interventions (e.g., place, profile, portion, pricing, promotion, healthy default picks, prompting and proximity). This systematic theme-based review follows the preferred reporting items for systematic [reviews](/konzepte/social-proof/) and meta-analyses (PRISMA) data screening and selection. Thirty-six studies were included in the qualitative synthesis and 30 studies were included in the meta-analysis, representing 72 combinations of in-store interventions. The analysis demonstrates that interventions overall had small significant effect size (ES) using Cohen's d on food purchase behavior (d = 0.17, 95% CI [0.04, 0.09]), with largest ES for pricing (d = 0.21) and targeting fruits and vegetables (d = 0.28). Analysis of ES of in-store interventions show that pricing, and pricing combined with promotion and prompting, effectively impacted purchase behavior. Interventions significantly impacted both sales of healthy and unhealthy products and significantly increased sales of fruits and vegetables, healthy beverage and total volume of healthy products. Results should however be interpreted with some caution, given the relatively low quality of overall evidence and low number of studies and observations for some types of intervention. Further research exploring impact on different in-store interventions and targeting especially unhealthy products are needed. Evidenzgrad A, Risk of Bias unclear." } }, { "@type": "Question", "name": "Welche Evidenz wird genutzt?", "acceptedAnswer": { "@type": "Answer", "text": "Die Seite nutzt Claims, Studien, Use Cases und Quellen aus dem SurrealDB Knowledge Graph der Conversion-Psychologie-Wissensbasis." } }, { "@type": "Question", "name": "Ist die Ausgabe auf Deutsch verfügbar?", "acceptedAnswer": { "@type": "Answer", "text": "Ja. Alle menschenlesbaren Inhalte und Agent-Ausgaben sind standardmäßig deutsch." } } ] } ] } ```