--- title: "Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews." url: "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/" type: "study" language: de-DE description: "Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. We conducted a scoping review of the systematic reviews of social media strategies to disseminate behavior change interventions. We focused on the common themes in the methodology and evaluation frameworks of social media-based dissemination strategies. This scoping review aims to identify common themes in the design, delivery, and impact assessment of social media-based dissemination strategies for behavior change interventions. We searched the Epistemonikos database (until 2024) to retrieve systematic reviews on social media dissemination. A total of 2 independent reviewers screened the abstracts and full texts. We extracted and classified the data on the characteristics of the included reviews and outcome assessments. We followed the reflexive thematic analysis steps to identify the main themes of the ingredients of the social media dissemination strategies. We screened 613 records based on the title and abstract, followed by the assessment of 100 full texts of potentially eligible reviews. The 43 included reviews assessed a median of 20 empirical studies (IQ range 21). The study designs, intervention strategies, and evaluation measures of social media dissemination interventions were diverse. We classified the main themes of the ingredients of social media dissemination strategies into 4 main categories: 1-way spread (aiming for spread and diffusion, with little or no effort to develop 2-way communications or engage target users in conversation and feedback; n=37), invoking conversations (facilitating and enhancing the 1-way spread using conversational and community features of social media to promote dialogue among users or between the users and experts; n=21), peer motivation (facilitate sharing individual behavior on social media to receive confirmation, feedback, and support, to further personalize the dissemination; n=11), and miscellaneous (eg, dissemination through online multiplayer games; n=3). The main outcomes of dissemination efforts were reach and engagement (n=12), user perception of their knowledge, intention to change the behavior, feasibility and acceptability of the intervention (n=24), and impact on health and health-related behaviors (n=43). The majority of theoretical frameworks that were identified by the reviews were individual and social behavior change models (including the theory of planned behavior and Social Cognitive Theories). A smaller number of reviews also identified social and contextual models (eg, Social Network Theory), dissemination and implementation frameworks (eg, Diffusion of Innovation), and social marketing and action models (eg, community mobilization and Reader-to-Leader framework). Researchers use various features of social media (eg, peer-to-peer sharing, online engagement in conversations, one-on-one, or with a broad audience), formation of clusters and communities, and peer feedback to complement and enhance the 1-way dissemination. Further research is needed to inform the theoretical underpinnings and the interventional ingredients of social media dissemination strategies." --- # Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews. > Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic [Reviews](/konzepte/social-proof/).: Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. We conducted a scoping review of the systematic [reviews](/studien/) of social media strategies to disseminate behavior change interventions. We focused on the common themes in the methodology and evaluation frameworks of social media-based dissemination strategies. This scoping review aims to identify common themes in the design, delivery, and impact assessment of social media-based dissemination strategies for behavior change interventions. We searched the Epistemonikos database (until 2024) to retrieve systematic reviews on social media dissemination. A total of 2 independent reviewers screened the abstracts and full texts. We extracted and classified the data on the characteristics of the included reviews and outcome assessments. We followed the reflexive thematic analysis steps to identify the main themes of the ingredients of the social media dissemination strategies. We screened 613 records based on the title and abstract, followed by the assessment of 100 full texts of potentially eligible reviews. The 43 included reviews assessed a median of 20 empirical studies (IQ range 21). The study designs, intervention strategies, and evaluation measures of social media dissemination interventions were diverse. We classified the main themes of the ingredients of social media dissemination strategies into 4 main categories: 1-way spread (aiming for spread and diffusion, with little or no effort to develop 2-way communications or engage target users in conversation and feedback; n=37), invoking conversations (facilitating and enhancing the 1-way spread using conversational and community features of social media to promote dialogue among users or between the users and experts; n=21), peer motivation (facilitate sharing individual behavior on social media to receive confirmation, feedback, and support, to further personalize the dissemination; n=11), and miscellaneous (eg, dissemination through online multiplayer games; n=3). The main outcomes of dissemination efforts were reach and engagement (n=12), user perception of their knowledge, intention to change the behavior, feasibility and acceptability of the intervention (n=24), and impact on health and health-related behaviors (n=43). The majority of theoretical frameworks that were identified by the reviews were individual and social behavior change models (including the theory of planned behavior and Social Cognitive Theories). A smaller number of reviews also identified social and contextual models (eg, Social Network Theory), dissemination and implementation frameworks (eg, Diffusion of Innovation), and social marketing and action models (eg, community mobilization and Reader-to-Leader framework). Researchers use various features of social media (eg, peer-to-peer sharing, online engagement in conversations, one-on-one, or with a broad audience), formation of clusters and communities, and peer feedback to complement and enhance the 1-way dissemination. Further research is needed to inform the theoretical underpinnings and the interventional ingredients of social media dissemination strategies. Evidenzgrad A, Risk of Bias unclear. ## Quelle Autor:innen: Porooshat Dadgostar, Qiuyuan Qin, Suiyue Cui, Laura Ellen Ashcraft, Reza Yousefi-Nooraie Jahr: 2025 Journal/Quelle: Journal of medical Internet research DOI: 10.1108/jsocm-05-2018-0046 APA: Dadgostar, P., Qin, Q., Cui, S., Ashcraft, L. E., & Yousefi-Nooraie, R. (2025). Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic [Reviews](/konzepte/social-proof/). Journal of medical Internet research. https://doi.org/10.1108/jsocm-05-2018-0046 ## Forschungsfrage / Summary Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. We conducted a scoping review of the systematic [reviews](/konzepte/social-proof/) of social media strategies to disseminate behavior change interventions. We focused on the common themes in the methodology and evaluation frameworks of social media-based dissemination strategies. This scoping review aims to identify common themes in the design, delivery, and impact assessment of social media-based dissemination strategies for behavior change interventions. We searched the Epistemonikos database (until 2024) to retrieve systematic [reviews](/studien/) on social media dissemination. A total of 2 independent reviewers screened the abstracts and full texts. We extracted and classified the data on the characteristics of the included reviews and outcome assessments. We followed the reflexive thematic analysis steps to identify the main themes of the ingredients of the social media dissemination strategies. We screened 613 records based on the title and abstract, followed by the assessment of 100 full texts of potentially eligible reviews. The 43 included reviews assessed a median of 20 empirical studies (IQ range 21). The study designs, intervention strategies, and evaluation measures of social media dissemination interventions were diverse. We classified the main themes of the ingredients of social media dissemination strategies into 4 main categories: 1-way spread (aiming for spread and diffusion, with little or no effort to develop 2-way communications or engage target users in conversation and feedback; n=37), invoking conversations (facilitating and enhancing the 1-way spread using conversational and community features of social media to promote dialogue among users or between the users and experts; n=21), peer motivation (facilitate sharing individual behavior on social media to receive confirmation, feedback, and support, to further personalize the dissemination; n=11), and miscellaneous (eg, dissemination through online multiplayer games; n=3). The main outcomes of dissemination efforts were reach and engagement (n=12), user perception of their knowledge, intention to change the behavior, feasibility and acceptability of the intervention (n=24), and impact on health and health-related behaviors (n=43). The majority of theoretical frameworks that were identified by the reviews were individual and social behavior change models (including the theory of planned behavior and Social Cognitive Theories). A smaller number of reviews also identified social and contextual models (eg, Social Network Theory), dissemination and implementation frameworks (eg, Diffusion of Innovation), and social marketing and action models (eg, community mobilization and Reader-to-Leader framework). Researchers use various features of social media (eg, peer-to-peer sharing, online engagement in conversations, one-on-one, or with a broad audience), formation of clusters and communities, and peer feedback to complement and enhance the 1-way dissemination. Further research is needed to inform the theoretical underpinnings and the interventional ingredients of social media dissemination strategies. ## Methode und Evidenzqualität [Studien](/studien/)typ: Studie Risk of Bias: unclear Evidenzgrad: A ## Key Findings Evidence-Fill Queue: Findings werden aus Volltext, Abstract und Review-Notizen konsolidiert. ## Effektgrößen / Outcomes Evidence-Fill Queue: Effektgrößen und Outcomes werden aus Volltext-Extraktionen priorisiert. ## Conversion-Implikationen Evidence-Fill Queue: Conversion-Implikationen werden nur ausgespielt, wenn Mechanismus, Kontext und Messgröße ableitbar sind. ## Limitationen Evidence-Fill Queue: Limitationen werden aus Risk-of-Bias-, Sample- und Methodikfeldern ergänzt. ## Verknüpfte Konzepte - [Implementation Intentions](/konzepte/implementation-intentions/) ## Unterstützte Claims - [Der untersuchte Consumer-Psychology-Effekt ist potenziell relevant für Conversion-Optimierung, benötigt aber noch genauere Claim-Extraktion.](/claims/consumer-psychology-effect-relevant-to-conversion/) ## FAQ ### Worum geht es in dieser Studie? Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic [Reviews](/konzepte/social-proof/).: Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. We conducted a scoping review of the systematic [reviews](/studien/) of social media strategies to disseminate behavior change interventions. We focused on the common themes in the methodology and evaluation frameworks of social media-based dissemination strategies. This scoping review aims to identify common themes in the design, delivery, and impact assessment of social media-based dissemination strategies for behavior change interventions. We searched the Epistemonikos database (until 2024) to retrieve systematic reviews on social media dissemination. A total of 2 independent reviewers screened the abstracts and full texts. We extracted and classified the data on the characteristics of the included reviews and outcome assessments. We followed the reflexive thematic analysis steps to identify the main themes of the ingredients of the social media dissemination strategies. We screened 613 records based on the title and abstract, followed by the assessment of 100 full texts of potentially eligible reviews. The 43 included reviews assessed a median of 20 empirical studies (IQ range 21). The study designs, intervention strategies, and evaluation measures of social media dissemination interventions were diverse. We classified the main themes of the ingredients of social media dissemination strategies into 4 main categories: 1-way spread (aiming for spread and diffusion, with little or no effort to develop 2-way communications or engage target users in conversation and feedback; n=37), invoking conversations (facilitating and enhancing the 1-way spread using conversational and community features of social media to promote dialogue among users or between the users and experts; n=21), peer motivation (facilitate sharing individual behavior on social media to receive confirmation, feedback, and support, to further personalize the dissemination; n=11), and miscellaneous (eg, dissemination through online multiplayer games; n=3). The main outcomes of dissemination efforts were reach and engagement (n=12), user perception of their knowledge, intention to change the behavior, feasibility and acceptability of the intervention (n=24), and impact on health and health-related behaviors (n=43). The majority of theoretical frameworks that were identified by the reviews were individual and social behavior change models (including the theory of planned behavior and Social Cognitive Theories). A smaller number of reviews also identified social and contextual models (eg, Social Network Theory), dissemination and implementation frameworks (eg, Diffusion of Innovation), and social marketing and action models (eg, community mobilization and Reader-to-Leader framework). Researchers use various features of social media (eg, peer-to-peer sharing, online engagement in conversations, one-on-one, or with a broad audience), formation of clusters and communities, and peer feedback to complement and enhance the 1-way dissemination. Further research is needed to inform the theoretical underpinnings and the interventional ingredients of social media dissemination strategies. Evidenzgrad A, Risk of Bias unclear. ### Welche Evidenz wird genutzt? Die Seite nutzt Claims, Studien, Use Cases und Quellen aus dem SurrealDB Knowledge Graph der Conversion-Psychologie-Wissensbasis. ### Ist die Ausgabe auf Deutsch verfügbar? Ja. Alle menschenlesbaren Inhalte und Agent-Ausgaben sind standardmäßig deutsch. ## Quellen - Dadgostar, P., Qin, Q., Cui, S., Ashcraft, L. E., & Yousefi-Nooraie, R. (2025). Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews. Journal of medical Internet research. https://doi.org/10.1108/jsocm-05-2018-0046 [Quelle öffnen](https://doi.org/10.1108/jsocm-05-2018-0046) ## JSON-LD ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebSite", "@id": "https://conversion.stevebaka.de/#website", "url": "https://conversion.stevebaka.de", "name": "conversion.stevebaka.de", "description": "Deutschsprachige Wissensbasis und Audit-Plattform für evidenzbasierte Conversion-Psychologie.", "publisher": { "@id": "https://conversion.stevebaka.de/#organization" } }, { "@type": "Organization", "@id": "https://conversion.stevebaka.de/#organization", "name": "conversion.stevebaka.de", "url": "https://conversion.stevebaka.de", "parentOrganization": { "@id": "https://stevebaka.de/#organization" }, "sameAs": [ "https://stevebaka.de" ] }, { "@type": "Person", "@id": "https://conversion.stevebaka.de/autoren/steve-baka/#person", "name": "Steve Baka", "url": "https://conversion.stevebaka.de/autoren/steve-baka/", "sameAs": [ "https://stevebaka.de" ], "jobTitle": "Conversion- und AI-Infrastructure-Berater", "knowsAbout": [ "Conversion-Psychologie", "Verkaufspsychologie", "Behavioral Science", "GraphRAG", "SurrealDB", "D-A-CH Conversion Optimierung" ] }, { "@type": "WebPage", "@id": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/#webpage", "url": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/", "name": "Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews.", "description": "Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. 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We screened 613 records based on the title and abstract, followed by the assessment of 100 full texts of potentially eligible reviews. The 43 included reviews assessed a median of 20 empirical studies (IQ range 21). The study designs, intervention strategies, and evaluation measures of social media dissemination interventions were diverse. We classified the main themes of the ingredients of social media dissemination strategies into 4 main categories: 1-way spread (aiming for spread and diffusion, with little or no effort to develop 2-way communications or engage target users in conversation and feedback; n=37), invoking conversations (facilitating and enhancing the 1-way spread using conversational and community features of social media to promote dialogue among users or between the users and experts; n=21), peer motivation (facilitate sharing individual behavior on social media to receive confirmation, feedback, and support, to further personalize the dissemination; n=11), and miscellaneous (eg, dissemination through online multiplayer games; n=3). The main outcomes of dissemination efforts were reach and engagement (n=12), user perception of their knowledge, intention to change the behavior, feasibility and acceptability of the intervention (n=24), and impact on health and health-related behaviors (n=43). The majority of theoretical frameworks that were identified by the reviews were individual and social behavior change models (including the theory of planned behavior and Social Cognitive Theories). A smaller number of reviews also identified social and contextual models (eg, Social Network Theory), dissemination and implementation frameworks (eg, Diffusion of Innovation), and social marketing and action models (eg, community mobilization and Reader-to-Leader framework). Researchers use various features of social media (eg, peer-to-peer sharing, online engagement in conversations, one-on-one, or with a broad audience), formation of clusters and communities, and peer feedback to complement and enhance the 1-way dissemination. Further research is needed to inform the theoretical underpinnings and the interventional ingredients of social media dissemination strategies.", "inLanguage": "de-DE", "isPartOf": { "@id": "https://conversion.stevebaka.de/#website" }, "breadcrumb": { "@id": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/#breadcrumb" }, "datePublished": "2026-07-01", "dateModified": "2026-07-04", "mainEntity": { "@id": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/#article" } }, { "@type": "ScholarlyArticle", "@id": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/#article", "headline": "Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews.", "name": "Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews.", "description": "Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. We conducted a scoping review of the systematic reviews of social media strategies to disseminate behavior change interventions. We focused on the common themes in the methodology and evaluation frameworks of social media-based dissemination strategies. This scoping review aims to identify common themes in the design, delivery, and impact assessment of social media-based dissemination strategies for behavior change interventions. We searched the Epistemonikos database (until 2024) to retrieve systematic reviews on social media dissemination. A total of 2 independent reviewers screened the abstracts and full texts. We extracted and classified the data on the characteristics of the included reviews and outcome assessments. We followed the reflexive thematic analysis steps to identify the main themes of the ingredients of the social media dissemination strategies. We screened 613 records based on the title and abstract, followed by the assessment of 100 full texts of potentially eligible reviews. The 43 included reviews assessed a median of 20 empirical studies (IQ range 21). The study designs, intervention strategies, and evaluation measures of social media dissemination interventions were diverse. We classified the main themes of the ingredients of social media dissemination strategies into 4 main categories: 1-way spread (aiming for spread and diffusion, with little or no effort to develop 2-way communications or engage target users in conversation and feedback; n=37), invoking conversations (facilitating and enhancing the 1-way spread using conversational and community features of social media to promote dialogue among users or between the users and experts; n=21), peer motivation (facilitate sharing individual behavior on social media to receive confirmation, feedback, and support, to further personalize the dissemination; n=11), and miscellaneous (eg, dissemination through online multiplayer games; n=3). The main outcomes of dissemination efforts were reach and engagement (n=12), user perception of their knowledge, intention to change the behavior, feasibility and acceptability of the intervention (n=24), and impact on health and health-related behaviors (n=43). The majority of theoretical frameworks that were identified by the reviews were individual and social behavior change models (including the theory of planned behavior and Social Cognitive Theories). A smaller number of reviews also identified social and contextual models (eg, Social Network Theory), dissemination and implementation frameworks (eg, Diffusion of Innovation), and social marketing and action models (eg, community mobilization and Reader-to-Leader framework). Researchers use various features of social media (eg, peer-to-peer sharing, online engagement in conversations, one-on-one, or with a broad audience), formation of clusters and communities, and peer feedback to complement and enhance the 1-way dissemination. Further research is needed to inform the theoretical underpinnings and the interventional ingredients of social media dissemination strategies.", "inLanguage": "de-DE", "author": { "@id": "https://conversion.stevebaka.de/autoren/steve-baka/#person" }, "publisher": { "@id": "https://conversion.stevebaka.de/#organization" }, "mainEntityOfPage": { "@id": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/#webpage" }, "datePublished": "2026-07-01", "dateModified": "2026-07-04", "citation": [ "https://doi.org/10.1108/jsocm-05-2018-0046" ], "mentions": [], "text": "Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews.: Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. We conducted a scoping review of the systematic reviews of social media strategies to disseminate behavior change interventions. We focused on the common themes in the methodology and evaluation frameworks of social media based dissemination strategies. This scoping review aims to identify common themes in the design, delivery, and impact assessment of social media based dissemination strategies for behavior change interventions. We searched the Epistemonikos database (until 2024) to retrieve systematic reviews on social media dissemination. A total of 2 independent reviewers screened the abstracts and full texts. We extracted and classified the data on the characteristics of the included reviews and outcome assessments. We followed the reflexive thematic analysis steps to identify the main themes of the ingredients of the social media dissemination strategies. We screened 613 records based on the title and abstract, followed by the assessment of 100 full texts of potentially eligible reviews. The 43 included reviews assessed a median of 20 empirical studies (IQ range 21). The study designs, intervention strategies, and evaluation measures of social media dissemination interventions were diverse. We classified the main themes of the ingredients of social media dissemination strategies into 4 main categories: 1 way spread (aiming for spread and diffusion, with little or no effort to develop 2 way communications or engage target users in conversation and feedback; n=37), invoking conversations (facilitating and enhancing the 1 way spread using conversational and community features of social media to promote dialogue among users or between the users and experts; n=21), peer motivation (facilitate sharing individual behavior on social media to receive confirmation, feedback, and support, to further personalize the dissemination; n=11), and miscellaneous (eg, dissemination through online multiplayer games; n=3). The main outcomes of dissemination efforts were reach and engagement (n=12), user perception of their knowledge, intention to change the behavior, feasibility and acceptability of the intervention (n=24), and impact on health and health related behaviors (n=43). The majority of theoretical frameworks that were identified by the reviews were individual and social behavior change models (including the theory of planned behavior and Social Cognitive Theories). A smaller number of reviews also identified social and contextual models (eg, Social Network Theory), dissemination and implementation frameworks (eg, Diffusion of Innovation), and social marketing and action models (eg, community mobilization and Reader to Leader framework). Researchers use various features of social media (eg, peer to peer sharing, online engagement in conversations, one on one, or with a broad audience), formation of clusters and communities, and peer feedback to complement and enhance the 1 way dissemination. Further research is needed to inform the theoretical underpinnings and the interventional ingredients of social media dissemination strategies. Evidenzgrad A, Risk of Bias unclear. Quelle. Autor:innen: Porooshat Dadgostar, Qiuyuan Qin, Suiyue Cui, Laura Ellen Ashcraft, Reza Yousefi Nooraie Jahr: 2025 Journal/Quelle: Journal of medical Internet research DOI: 10.1108/jsocm 05 2018 0046 APA: Dadgostar, P., Qin, Q., Cui, S., Ashcraft, L. E., & Yousefi Nooraie, R. (2025). Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews. Journal of medical Internet research. https://doi.org/10.1108/jsocm 05 2018 0046 Forschungsfrage / Summary. Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. We conducted a scoping review of the systematic reviews of social media strategies to disseminate behavior change interventions. We focused on the common themes in the methodology and evaluation frameworks of social media based dissemination strategies. This scoping review aims to identify common themes in the design, delivery, and impact assessment of social media based dissemination strategies for behavior change interventions. We searched the Epistemonikos database (until 2024) to retrieve systematic reviews on social media dissemination. A total of 2 independent reviewers screened the abstracts and full texts. We extracted and classified the data on the characteristics of the included reviews and outcome assessments. We followed the reflexive thematic analysis steps to identify the main themes of the ingredients of the social media dissemination strategies. We screened 613 records based on the title and abstract, followed by the assessment of 100 ful", "learningResourceType": "Evidence source", "isBasedOn": [ "https://doi.org/10.1108/jsocm-05-2018-0046" ], "about": [] }, { "@type": "BreadcrumbList", "@id": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Startseite", "item": "https://conversion.stevebaka.de/" }, { "@type": "ListItem", "position": 2, "name": "Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic Reviews.", "item": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/" } ] }, { "@type": "FAQPage", "@id": "https://conversion.stevebaka.de/studien/10-1108-jsocm-05-2018-0046/#faq", "inLanguage": "de-DE", "mainEntity": [ { "@type": "Question", "name": "Worum geht es in dieser Studie?", "acceptedAnswer": { "@type": "Answer", "text": "Using Social Media to Disseminate Behavior Change Interventions: Scoping Review of Systematic [Reviews](/konzepte/social-proof/).: Compared with implementation, the conceptual frameworks, strategies, and outcomes of efforts to disseminate behavioral interventions are less developed. We conducted a scoping review of the systematic [reviews](/studien/) of social media strategies to disseminate behavior change interventions. We focused on the common themes in the methodology and evaluation frameworks of social media-based dissemination strategies. This scoping review aims to identify common themes in the design, delivery, and impact assessment of social media-based dissemination strategies for behavior change interventions. We searched the Epistemonikos database (until 2024) to retrieve systematic reviews on social media dissemination. A total of 2 independent reviewers screened the abstracts and full texts. We extracted and classified the data on the characteristics of the included reviews and outcome assessments. We followed the reflexive thematic analysis steps to identify the main themes of the ingredients of the social media dissemination strategies. We screened 613 records based on the title and abstract, followed by the assessment of 100 full texts of potentially eligible reviews. The 43 included reviews assessed a median of 20 empirical studies (IQ range 21). The study designs, intervention strategies, and evaluation measures of social media dissemination interventions were diverse. We classified the main themes of the ingredients of social media dissemination strategies into 4 main categories: 1-way spread (aiming for spread and diffusion, with little or no effort to develop 2-way communications or engage target users in conversation and feedback; n=37), invoking conversations (facilitating and enhancing the 1-way spread using conversational and community features of social media to promote dialogue among users or between the users and experts; n=21), peer motivation (facilitate sharing individual behavior on social media to receive confirmation, feedback, and support, to further personalize the dissemination; n=11), and miscellaneous (eg, dissemination through online multiplayer games; n=3). The main outcomes of dissemination efforts were reach and engagement (n=12), user perception of their knowledge, intention to change the behavior, feasibility and acceptability of the intervention (n=24), and impact on health and health-related behaviors (n=43). The majority of theoretical frameworks that were identified by the reviews were individual and social behavior change models (including the theory of planned behavior and Social Cognitive Theories). A smaller number of reviews also identified social and contextual models (eg, Social Network Theory), dissemination and implementation frameworks (eg, Diffusion of Innovation), and social marketing and action models (eg, community mobilization and Reader-to-Leader framework). Researchers use various features of social media (eg, peer-to-peer sharing, online engagement in conversations, one-on-one, or with a broad audience), formation of clusters and communities, and peer feedback to complement and enhance the 1-way dissemination. Further research is needed to inform the theoretical underpinnings and the interventional ingredients of social media dissemination strategies. Evidenzgrad A, Risk of Bias unclear." } }, { "@type": "Question", "name": "Welche Evidenz wird genutzt?", "acceptedAnswer": { "@type": "Answer", "text": "Die Seite nutzt Claims, Studien, Use Cases und Quellen aus dem SurrealDB Knowledge Graph der Conversion-Psychologie-Wissensbasis." } }, { "@type": "Question", "name": "Ist die Ausgabe auf Deutsch verfügbar?", "acceptedAnswer": { "@type": "Answer", "text": "Ja. Alle menschenlesbaren Inhalte und Agent-Ausgaben sind standardmäßig deutsch." } } ] } ] } ```