--- title: "Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review." url: "https://conversion.stevebaka.de/studien/10-1016-j-tele-2022-101839/" type: "study" language: de-DE description: "The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID-19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers' attitudes, the moderating effects of COVID-19, and control variables. The meta-analysis presents data derived from 50 independent samples with a sample size of 20,538 respondents. Selected determinants were identified as triggers for online grocery purchase intentions, and perceived usefulness and consumer attitude were identified as important mediators between determinants and intentions. The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions." --- # Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review. > Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review.: The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID-19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers' attitudes, the moderating effects of COVID-19, and control variables. The meta-analysis presents data derived from 50 independent samples with a sample size of 20,538 respondents. Selected determinants were identified as triggers for online grocery purchase intentions, and perceived usefulness and consumer attitude were identified as important mediators between determinants and intentions. The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions. Evidenzgrad B, Risk of Bias unclear. ## Quelle Autor:innen: Olli Tyrväinen, Heikki Karjaluoto Jahr: 2022 Journal/Quelle: Telematics and informatics DOI: 10.1016/j.tele.2022.101839 APA: Tyrväinen, O., & Karjaluoto, H. (2022). Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review. Telematics and informatics. https://doi.org/10.1016/j.tele.2022.101839 ## Forschungsfrage / Summary The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID-19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers' attitudes, the moderating effects of COVID-19, and control variables. The meta-analysis presents data derived from 50 independent samples with a sample size of 20,538 respondents. Selected determinants were identified as triggers for online grocery purchase intentions, and perceived usefulness and consumer attitude were identified as important mediators between determinants and intentions. The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions. ## Methode und Evidenzqualität [Studien](/studien/)typ: Studie Risk of Bias: unclear Evidenzgrad: B ## Key Findings Evidence-Fill Queue: Findings werden aus Volltext, Abstract und Review-Notizen konsolidiert. ## Effektgrößen / Outcomes Evidence-Fill Queue: Effektgrößen und Outcomes werden aus Volltext-Extraktionen priorisiert. ## Conversion-Implikationen Evidence-Fill Queue: Conversion-Implikationen werden nur ausgespielt, wenn Mechanismus, Kontext und Messgröße ableitbar sind. ## Limitationen Evidence-Fill Queue: Limitationen werden aus Risk-of-Bias-, Sample- und Methodikfeldern ergänzt. ## Verknüpfte Konzepte - [Social Proof](/konzepte/social-proof/) - [Default Effect](/konzepte/default-effect/) - [Framing Effect](/konzepte/framing-effect/) ## Unterstützte Claims - [Electronic Word of Mouth, Online Reviews und verwandte soziale Informationssignale können Kaufintention und Vertrauen beeinflussen.](/claims/ewom-influences-purchase-intention/) - [In-Store-Interventionen wie Platzierung, Hinweise, Defaults oder Choice Architecture können Kaufentscheidungen in Richtung bestimmter Produkte verschieben.](/claims/in-store-interventions-can-shift-food-purchases/) ## FAQ ### Worum geht es in dieser Studie? Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review.: The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID-19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers' attitudes, the moderating effects of COVID-19, and control variables. The meta-analysis presents data derived from 50 independent samples with a sample size of 20,538 respondents. Selected determinants were identified as triggers for online grocery purchase intentions, and perceived usefulness and consumer attitude were identified as important mediators between determinants and intentions. The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions. Evidenzgrad B, Risk of Bias unclear. ### Welche Evidenz wird genutzt? Die Seite nutzt Claims, Studien, Use Cases und Quellen aus dem SurrealDB Knowledge Graph der Conversion-Psychologie-Wissensbasis. ### Ist die Ausgabe auf Deutsch verfügbar? Ja. Alle menschenlesbaren Inhalte und Agent-Ausgaben sind standardmäßig deutsch. ## Quellen - Tyrväinen, O., & Karjaluoto, H. (2022). Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review. Telematics and informatics. https://doi.org/10.1016/j.tele.2022.101839 [Quelle öffnen](https://doi.org/10.1016/j.tele.2022.101839) ## JSON-LD ```json { "@context": "https://schema.org", "@graph": [ { "@type": "WebSite", "@id": "https://conversion.stevebaka.de/#website", "url": "https://conversion.stevebaka.de", "name": "conversion.stevebaka.de", "description": "Deutschsprachige Wissensbasis und Audit-Plattform für evidenzbasierte Conversion-Psychologie.", "publisher": { "@id": "https://conversion.stevebaka.de/#organization" } }, { "@type": "Organization", "@id": "https://conversion.stevebaka.de/#organization", "name": "conversion.stevebaka.de", "url": "https://conversion.stevebaka.de", "parentOrganization": { "@id": "https://stevebaka.de/#organization" }, "sameAs": [ "https://stevebaka.de" ] }, { "@type": "Person", "@id": "https://conversion.stevebaka.de/autoren/steve-baka/#person", "name": "Steve Baka", "url": "https://conversion.stevebaka.de/autoren/steve-baka/", "sameAs": [ "https://stevebaka.de" ], "jobTitle": "Conversion- und AI-Infrastructure-Berater", "knowsAbout": [ "Conversion-Psychologie", "Verkaufspsychologie", "Behavioral Science", "GraphRAG", "SurrealDB", "D-A-CH Conversion Optimierung" ] }, { "@type": "WebPage", "@id": "https://conversion.stevebaka.de/studien/10-1016-j-tele-2022-101839/#webpage", "url": "https://conversion.stevebaka.de/studien/10-1016-j-tele-2022-101839/", "name": "Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review.", "description": "The COVID-19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. 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The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions.", "inLanguage": "de-DE", "author": { "@id": "https://conversion.stevebaka.de/autoren/steve-baka/#person" }, "publisher": { "@id": "https://conversion.stevebaka.de/#organization" }, "mainEntityOfPage": { "@id": "https://conversion.stevebaka.de/studien/10-1016-j-tele-2022-101839/#webpage" }, "datePublished": "2026-07-01", "dateModified": "2026-07-04", "citation": [ "https://doi.org/10.1016/j.tele.2022.101839" ], "mentions": [], "text": "Online grocery shopping before and during the COVID 19 pandemic: A meta analytical review.: The COVID 19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID 19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers' attitudes, the moderating effects of COVID 19, and control variables. The meta analysis presents data derived from 50 independent samples with a sample size of 20,538 respondents. Selected determinants were identified as triggers for online grocery purchase intentions, and perceived usefulness and consumer attitude were identified as important mediators between determinants and intentions. The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions. Evidenzgrad B, Risk of Bias unclear. Quelle. Autor:innen: Olli Tyrväinen, Heikki Karjaluoto Jahr: 2022 Journal/Quelle: Telematics and informatics DOI: 10.1016/j.tele.2022.101839 APA: Tyrväinen, O., & Karjaluoto, H. (2022). Online grocery shopping before and during the COVID 19 pandemic: A meta analytical review. Telematics and informatics. https://doi.org/10.1016/j.tele.2022.101839 Forschungsfrage / Summary. The COVID 19 pandemic has forced people to limit their physical interactions, which has led to explosive growth in online grocery shopping. However, there is no clear consensus in the retailing literature on whether consumers prefer to buy groceries online. The objective of this current study is to synthesize research about online grocery shopping published before and during the COVID 19 pandemic and to develop a conceptual framework about online grocery purchase intentions and their determinants, the mediation effects of consumers' attitudes, the moderating effects of COVID 19, and control variables. The meta analysis presents data derived from 50 independent samples with a sample size of 20,538 respondents. Selected determinants were identified as triggers for online grocery purchase intentions, and perceived usefulness and consumer attitude were identified as important mediators between determinants and intentions. The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions. Methode und Evidenzqualität. Studientyp: Studie Risk of Bias: unclear Evidenzgrad: B Key Findings. Evidence Fill Queue: Findings werden aus Volltext, Abstract und Review Notizen konsolidiert. Effektgrößen / Outcomes. Evidence Fill Queue: Effektgrößen und Outcomes werden aus Volltext Extraktionen priorisiert. Conversion Implikationen. Evidence Fill Queue: Conversion Implikationen werden nur ausgespielt, wenn Mechanismus, Kontext und Messgröße ableitbar sind. Limitationen. Evidence Fill Queue: Limitationen werden aus Risk of Bias , Sample und Methodikfeldern ergänzt. Verknüpfte Konzepte. Social Proof Default Effect Framing Effect Unterstützte Claims. Electronic Word of Mouth, Online Reviews und verwandte soziale Informationssignale können Kaufintention und Vertrauen beeinflussen. 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The findings clarify the mechanisms behind the increase in online grocery shopping during the pandemic by presenting a decrease in the importance of its strongest determinants (i.e., perceived usefulness and attitude). Based on these findings, we present contributions to theory, managerial implications, and future research directions. Evidenzgrad B, Risk of Bias unclear." } }, { "@type": "Question", "name": "Welche Evidenz wird genutzt?", "acceptedAnswer": { "@type": "Answer", "text": "Die Seite nutzt Claims, Studien, Use Cases und Quellen aus dem SurrealDB Knowledge Graph der Conversion-Psychologie-Wissensbasis." } }, { "@type": "Question", "name": "Ist die Ausgabe auf Deutsch verfügbar?", "acceptedAnswer": { "@type": "Answer", "text": "Ja. Alle menschenlesbaren Inhalte und Agent-Ausgaben sind standardmäßig deutsch." } } ] } ] } ```